Lawyers spend a lot of time improving their ability to deliver legal services to their clients. But business development for lawyers? Not always a priority. When you’re running your own law office, how can you make time to improve the business side of things?
Why Is Business Development Hard for Solo Lawyers?
Business development for lawyers is difficult because when you have your own law office, you’re wearing all the hats. You’re overseeing not just client services. You’re also planning and implementing marketing plans, management plans, and still carving out time for your personal obligations. Business development is hard for solo lawyers because we can’t make more time in a day.
Legal Tech Is a Beneficial Tool to Improve the Business Side of Law
If you had to change a flat tire while you were on the side of the road, you’d either need to call someone and wait for them to arrive or you’d hopefully have the right tools for the job so that you could just take care of business and get on with your day. Business development for lawyers requires the right tools. Legal tech can help lawyers continue down the DIY of business management and avoid the expense of consultants and business management staff.
Getting Started with Legal Tech
Getting started with legal tech is often the most difficult part. With so many options, how do you know what to choose? After all, there’s a legal tech solution for practically everything related to the business side of law (and even on the side of legal service delivery).
Start by creating a list of areas in your business that you think could improve. Try to choose at least ten potential areas. Common areas you might consider include:
- Determining if a lead you received is a good lead
- Your client intake process
- Improving (and using!) engagement letters
- Paying law firm expenses
- Staying on top of billing your time and invoices
- Improving the appointment scheduling experience
- Providing updates to clients on their legal matters
Once you’ve created your list, it’s time to prioritize what should be addressed first. You can do this by using a scale from one to ten, with ten being the most frustrating issue you deal with. This will help you narrow down your legal tech options.
After you’ve decided where to start, ask your colleagues or friends which legal tech solutions they use to address that sort of issue. This will give you a good starting point in creating a list of potential solutions so that you can review their features and choose the solution that best meets your needs.
To learn more about legal tech and business development for lawyers, check out these resources: