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Allen Rodriguez

Allen Rodriguez

Pasadena, CA

Allen Rodriguez is a legal product development strategist who has been serving the legal industry for over 18 years. Over the course of his career, Allen has built a reputation for creating innovative legal services products as well as developing highly effective law firm business and marketing strategies.  Allen is a valued speaker on the topics of law marketing, legal services product development, and future of law issues. He has provided consulting and marketing services for companies such as McKinsey & Co., Coleman Research Group, LexisNexis, and Littler.

Prior to founding ONE400, Allen was the Director of Attorney Services at LegalZoom. While there, his work contributed to a substantial portion of overall revenue at the company and helped LegalZoom move from a provider of “do-it-yourself” legal services to a comprehensive legal solutions provider, incorporating attorney-fulfilled work across all U.S. jurisdictions.  Allen’s immersion in the legal industry began running operations at the Los Angeles County Bar Association’s Lawyer Referral Service. While there, his marketing knowledge, operational developments, and leadership helped generate millions of dollars in revenue for the association. Allen studied English Literature at California State University Los Angeles and is a United States Army veteran.


Group Legal Services Association (GLSA) is led by a talented team of legal professionals. Our Board of Directors is as diverse as our membership and represents every aspect of the legal services plan industry. Each member of our Board is committed to furthering GLSA’s goals of increasing access to justice. Interested in running for a position on the Board? The GLSA nomination process takes place in February and March with the election at the Annual Meeting in May.


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